As a kid, some of my core memories are going into Blockbuster and renting movies to watch with my family. With advent of streaming services and the decline of brick and mortar movie stores, I feel that the role that Blockbuster played in culture has been somewhat undermined. With this project, I envisioned what it would look like if Blockbuster attempted to make a comeback. I mainly focused on providing an idea of what an initial campaign re-launch would look like, with a more modern logo and a catchy re-lauch slogan.
As a kid, some of my core memories are going into Blockbuster and renting movies to watch with my family. With advent of streaming services and the decline of brick and mortar movie stores, I feel that the role that Blockbuster played in culture has been somewhat undermined. With this project, I envisioned what it would look like if Blockbuster attempted to make a comeback. I mainly focused on providing an idea of what an initial campaign re-launch would look like, with a more modern logo and a catchy re-lauch slogan.